About
Helping tradies and small businesses get online with clear, practical websites that generate enquiries.
I started Innovative Web Designs because I enjoyed building websites and saw a need for something simpler and more practical for small businesses.
I started my first small business at 19 and spent most of my working life as a tradie running my own business. Over the years, I built that business to the point where I was regularly employing around 30 men, which gave me a strong understanding of how small businesses actually operate and what matters day to day.
Before forming Innovative Web Designs in 2016, I spent time learning and experimenting with web design after helping build a website and realising I genuinely enjoyed the process. What began as an interest quickly turned into something I wanted to do properly.
Since forming Innovative Web Designs in 2016, I’ve focused on building brochure-style websites that are easy to manage, load fast on mobile, and make it simple for customers to get in touch.
I work directly with my clients from first chat to launch day. No account managers, no upselling, and no jargon — just practical advice and websites that do their job.
Fast turnaround and a simple process that respects your time.
Based in Brisbane with real understanding of local markets.
You deal directly with me — no middlemen or ticket systems.
I’ve been building and refining websites since 2016, working primarily with small businesses, tradies, and community organisations that need a professional online presence without unnecessary complexity.
Over the years, I’ve designed and delivered websites across a broad range of industries, including:
trade and service-based businesses,
a community website for a residential unit complex,
a local barbershop,
a professional photographer,
and a retail florist.
This variety has given me a strong understanding of how different businesses communicate, what their customers look for, and how a website should be structured to support those goals.
My experience covers:
WordPress Website Development
Building reliable, easy-to-manage websites using WordPress as a long-term platform for growing businesses and community groups.
Elementor Design & Responsive Layouts
Creating clean, modern layouts with Elementor that work seamlessly across desktop, tablet, and mobile devices.
On-Page SEO & Page Structure
Structuring pages so search engines can clearly understand services, locations, and intent, while keeping the content readable for real people.
Performance & Mobile Optimisation
Ensuring sites load quickly, function smoothly on mobile, and provide a good user experience for visitors on the go.
Ongoing Support & Maintenance
Assisting clients with updates, improvements, and ongoing care as their needs evolve over time.
I continue to upskill and stay current with WordPress, Elementor, and SEO best practices, ensuring the websites I build remain secure, reliable, and aligned with modern web standards.
The certifications shown here support what matters most — practical experience building websites that work for everyday businesses and local communities.
